It doesn’t matter how you choose to market your business online, as long as you are ensuring that you are adding value to them and you are executing the proper sets of marketing habits; eventually you will gather the rewards of your work over time. Below you will find some of the methods in both the short and long term.
You can create a blog for high quality contents regularly-
This is one of the most important ways in which you can market your business online. You need to build a blog where you can post and share high quality content. Hence it is a long term strategy and it won’t pay overnight.
Connect with others through LinkedIn groups-
LinkedIn groups are a great way for connecting with people in your industry or niche and it helps in promoting businesses. Through LinkedIn group you can promote your content; this group is a great way of connecting people with whom you do not have any mutual connection. Without being connected you can message any other member in this group (though this feature is restricted in case the other member has privacy lock to his/her profile).
Use Face book ads-
Now a days, many people use Facebook, so Facebook ads offers lot of opportunities for reaching the right set of target market for your business. If you know your customer well then you can use some metrics like geographic locations, interests, marital status, age etc.
Create useful videos on YouTube-
YouTube offers a great resource for marketing your business on the web. If you want to create useful videos on YouTube, eventually you will reach vast amount of people. Again without much concern for generating profit you have to focus on adding value on it. With the help of YouTube you can teach people about anything in an easy format.
Offer a free product-
It is human psychology that most people are likely to accept something for free than to pay a nominal price for it. So, why not you provide a free product to your customers? Whatever you offer make sure that you will take customer’s details and contact number so that you can get in touch with them later.